Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

SearchDex Survey: Half of Marketers Say Google’s Algorithm Now Demands Technology Response for Effective SEO
Media Announcement: SearchDex, a digital marketing technology and service company, announced today its SDX Hyperloop platform, which allows marketers to build their brand through more sophisticated, big data-powered SEO.

Pods on Parade: AerServ Launches Latest Mobile Advertising Innovation
AerServ, a leading ad management technology and SSP for mobile publishers and advertisers, has announced the launch of Ad Pods for publishers. What exactly are Ad Pods?

Data Doesn’t Lie: Programmatic Advertising is on the Rise
Programmatic advertising is big. And it’s only getting bigger. But with this growth, however, comes a growing need to boost audience planning and targeting strategies.

Automation and the New Frontiers of Market Research
The following is a guest contributed post by Wale Omiyale, SVP of Market Research at Confirmit Market Research, like the rest of the global economy, is reinventing itself.

New Study Finds ‘Rule of Three’ Most Effective in Reaching Physicians with Pharma Advertising
The rule of three is just what the doctor ordered when it comes to effectively reaching physicians with pharma advertising.

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