Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

MMW Exclusive: Retale Exec Talks Ad Transparency and Accountability
With heavyweights like Lyft, AT&T and others yanking ads from YouTube, transparency and accountability are at the forefront of advertiser minds today.

Facetweets, Disappearing Posts: Is Facebook Copying Snapchat and Twitter?
The hardest thing about being king of the social media hill is staying on top. That’s something commentators and analysts have been watching vis-a-vis Facebook, whose appeal has been dwindling among young people, according to some.

Reputation Institute Announces 2017 US RepTrak 100
Reputation Institute (RI), a leading provider of stakeholder measurement, membership and management services, just announced the company’s annual US RepTrak 100 rankings.

Pyze CEO Walks Us Through The 5 Stages of the App Marketing Lifecycle
The following is a guest contributed post first shared by MAW from Dickey Singh, co-founder and CEO of Pyze. There are well over two million apps in the Google Play and Apple app stores each, and the overall market is hyper competitive and rapidly maturing.

Parks Associates: 92% of U.S. Car Owners Perform Activities Requiring Mobile While Driving
It’s both a staggering and scary statistic. IoT research firm Parks Associates announced new connected car research this showing that 92% of U.S. car owners perform an activity that requires a mobile or Internet connection while driving

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