Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

First Look at The Nation’s First Telematics-Based Advertising Network
Answer Financial, a leader in the insurtech space for the past 20 years, today announced the launch of Answer Marketplace, the nation’s first telematics-based advertising network.

Stayhealthy Trims the Fat in Modern Healthcare with Innovation That’s Off the Scale
It’s a tough job but somebody’s got to do it. That somebody, in this case, is stayhealthy. A healthcare solutions pioneer for the mobile age, the company is addressing what is undeniably among the biggest problems in all of healthcare today — excess body fat.

Check Out The First Integrated Directory Management Solution for Enterprise, a complete Online Reputation Management (ORM) platform, is accelerating its category momentum with the acquisition of SIM Partners, “whose proven Directory Management technology deepens and augments’s own capabilities,” a provided announcement notes.

IAB Research Identifies Opportunities for Brands to Engage with Consumers Throughout the Day
The Interactive Advertising Bureau (IAB) today released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising opportunities across a range of content verticals and digital screens.

McAfee Further Expands Collaboration With Samsung to Safeguard Smartphones
On Monday, during the kick off to Mobile World Congress, McAfee announced it is extending its long-standing partnership with Samsung to safeguard consumers from cybersecurity threats on the new Galaxy S9 smartphones, Galaxy Note8, Smart TVs, PCs and notebooks.

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