Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Why Gamified Media is the Key to Winning in the Age of Amazon
The following is a guest contributed post by Mark Cullinane, SVP & GM Digital at Publishers Clearing House. At first blush, it wouldn’t seem that Amazon’s business model represents much of a threat against Aetna. One is an online retailer.

Instapage Confirms Support for AMP Landing Pages
On Tuesday, MMW learned that Instapage — a post-click optimization platform for advertisers — is bringing the Accelerated Mobile Pages (AMP) framework to landing pages.

Tech Advertising Is Actually to Change More in 2018
The following is a guest contributed post by Ivan Guzenko, the CEO of SmartyAds. Marketing, for the most part, deals with the change. Successful marketing involves following the trends and timely adjustments to the strategy.

Navigating the Future of Location-Based Mobile and Media
Marketers have long seen the value of location intelligence and data as it helps them get a much deeper understanding of their consumers – how they live, work, shop and travel on a daily basis. Location-based data gives them a front row seat into their consumers’ everyday lifestyle, giving brands a more accurate view of shopping preferences as well as the products and services they most desire.

Zaius, Zendesk to ‘Empower Marketers’ with Complete View of Customer Experience
Zaius, a leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, today announced immediate availability of its product integration with Zendesk, which builds software for better customer relationships.

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