Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

stayhealthy’s History of Innovation Paves Way for a Future of Healthy Progress
When it comes to self help resources in the modern digital healthcare space, few tools and technologies truly bestow upon the masses real power and inspiration to take control of their health and leverage mobile and web based platforms for meaningful, sustained self improvement.

Blockchain Poised for Gangbusters in Healthcare?
On Wednesday, MHW learned that eWellness Healthcare Corporation – a provider of the state of the art PHZIO Platform for the physical therapy and telehealth markets — plans to move its PHZIO platform to Blockchain in order to create higher security and better health data interoperability.

NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games
Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine to provide the first Olympic interactive video advertising offering for its production of the XXIII Olympic Winter Games, which take place in PyeongChang, South Korea, from February 8 – February 25.

PacketZoom Partners with Amazon CloudFront to Offer End-to-End Mobile CDN Solution
MMW learned Tuesday that PacketZoom — a company aiming to re-defining mobile application performance via in-app mobile networking technology, today announced a partnership with Amazon CloudFront to include CloudFront in PacketZoom’s Mobile Expresslane service.

Tech Advertising Is Actually to Change More This Year
The following is a guest contributed post by Ivan Guzenko, the CEO of SmartyAds. Marketing, for the most part, deals with the change. Successful marketing involves following the trends and timely adjustments to the strategy.

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