Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Stayhealthy Advancing Augmented Reality to Transform Healthcare from Spectator Sport to Full Contact Engagement
Having finally gained a solid footing in diverse industries and evolving markets in recent years, augmented reality has, indeed, arrived. And AR is now poised to do for healthcare what it’s doing for gaming, education, and entertainment.

Tailored and Interactive Text Messaging Improves Chronic Condition Medication Refill Adherence in Medicare Patients, New Study Shows
On Tuesday, mPulse Mobile — a Los Angeles-based mobile health engagement solutions company — announced the results of a first of its kind study conducted with Kaiser Permanente.

How App Science Will Revolutionize Advertising
The following is a guest contributed post from Sudha Reddy, VP Product Innovation at Sabio Mobile. Marketers have essentially become data scavengers, gathering various scraps of information on potential customers and stitching them together in order to get a better picture.

Amazon, Berkshire Hathaway and JPMorgan Chase & Co. to Team on U.S. Employee Healthcare
A powerhouse partnership is the best way to describe the news shared yesterday by three of the most prestigious companies in the world.

Reaching the Unreachable: Innovid Launches New Solution to Help Brands Engage with ‘Unreachable Consumers’
Innovid, a leading global video marketing platform, announced Monday a new solution and partnerships to help brands reach, measure and engage the elusive ‘mobile first’ audiences.

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