Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Engel & Völkers Sherman Oaks Brings Cryptocurrency to Real Estate
As cryptocurrency makes its presence more well known in 2018, Engel & Völkers licensed partner Ashish Trivedi has elected to get involved.

The Future of Apps: What to Expect in 2018
In 2018, both the Apple App Store and the Android app market will be celebrating their 10-year anniversaries. Since they launched, apps have taken over the world in a huge way, transforming industries and evolving from smartphone-only experiences to platforms controlling homes, TVs and even cars. The momentum for apps has been steadily growing, and this is only the beginning.

IAB Tech Lab Launches New International Digital Measurement Compliance Program
MMW learned Thursday that The IAB Technology Laboratory has now officially launched the new IAB Tech Lab Measurement Compliance program, providing “a new option for assessing companies’ implementations of critical industry measurement standards.”

Spry Launches Mobile PR Network
Spry, the “first mobile public relations (PR) network,” shared some big news about the small screen with MMW on Thursday. The company is bringing the sharing economy to the public relations industry with a new on-demand platform.

Ad-tech Company Calldorado Makes Key Acquisition in App Publishing Space
Danish-based ad tech firm Calldorado has expanded its reach in the app economy by acquiring the Austrian app publisher CIAmedia for an undisclosed amount.

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