Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Tapinator Says Blockchain Emerging as a ‘New Frontier’ for the Gaming Industry
The overall value of the global cryptocurrency market reached an all-time high of more than $700 billion on January 3, 2018, a clear indicator of the increased interest in the adoption of digital currencies and their underlying blockchain technology.

InMobi Acquires AerServ to Create World’s Largest Programmatic Video Platform for Mobile Publishers
Huge news in the world of mobile advertising has emerged over the last twenty four hours. InMobi, the world’s largest independent mobile advertising platform, has announced the acquisition of AerServ for $90 million in cash and stock to create the industry’s first mediation platform with a unified programmatic auction for mobile in-app publishers.

First Look: Swrve Partners With Segment To Bring Mobile Insight to Multi-Channel Business
MMW learned this week that Swrve, a top customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide what the partners call “new levels of insight relating to consumer behavior on emerging platforms including native mobile and OTT digital media… Garners Global Attention from VR/AR Association for its AR Mobile Innovations
Months after, Inc. announced the launch of its augmented reality (AR) feature within its iOS shopping app, the organization’s senior vice president of software engineering, Amit Goyal, was named as the chair to VR/AR Association (VRARA)’s global retail and e-commerce committee.

SociallyMined Reveals Top 4 Branding Tips for Trade Associations to Start 2018 Right
SociallyMined, an industry leader for producing results-driven digital campaigns, has revealed a list of the top 4 tips for trades associations to enhance their digital brands in 2018.

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