Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Yeahmobi Partners with Forensiq to Bolster Ad Fraud Detection
Forensiq, a leader in ad fraud detection and prevention, has just announced its partnership with Yeahmobi, to help curb the effect of advertising fraud across its mobile ad platform.

Innovative Expanded Kuzzle IoT Backend Solution To Showcase at CES 2018
Kuzzle recently confirmed plans to release worldwide their expanded Backend suite with ready-to-use advanced features for IoT, Mobile, and Webat at CES Las Vegas, January 9-12, 2018.

CAKE by Accelerize Named Sponsor at Affiliate Summit West Las Vegas Event
Kicking off the new year with a bang, Accelerize and its digital marketing software division CAKE announced Tuesday the company’s participation as both a sponsor and exhibitor at Affiliate Summit West, held January 7-9, 2018 at the Paris Las Vegas Hotel.

On the Move in 2018: BrightLine Launches DataCast
BrightLine, a market leader in advanced TV, announced this week that it is launching DataCast, a unified OTT data platform that for the first time will enable advertisers to target and measure across three screens: mobile, desktop and television.

Content Analytics, Bazaarvoice Partnership Packs Punch for Marketers
Formally announced as the new year fell upon us, Content Analytics, a leading provider of eCommerce Analytics and Product Information Management (PIM) solutions, and Bazaarvoice, the world’s largest network of active shoppers, have confirmed a new strategic partnership.

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