Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Reimagining Premium Inventory in Mobile
The following is an exclusive guest contributed post by David DiAngelo, VP of Marketplace Development at AerServ What does it mean to run a marketing campaign on “premium publishers” in a mobile world?

Happening Now: Public Launch of the DeepMarkit Gamification Platform
DeepMarkit Corp., a well-known producer of gamified marketing solutions for businesses, has just announced the public launch of the DeepMarkit platform.

Inneractive Rolls Out Video Advertising Monetization Platform
MMW was briefed Tuesday by the team at Inneractive, a programmatic trading technology platform and a wholly owned subsidiary of Fyber N.V., on their latest news.

Merch Informer’s Neil Lassen Shares Lessons for Q4 Success on Merch By Amazon
During the last two years, MMW has kept close tabs on the growth of Merch By Amazon (MBA), the online retail giant’s foray into the world of print on demand apparel.

First Look: GSMA Launches the ‘Case for Change’
At Mobile World Congress Americas, the GSMA this week launched a new global campaign to draw attention to the significant impact that mobile technology is having on the lives of more than 5 billion people around the world.

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