Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Rain Day for The Casino Marketing and Technology Show
The decade-long tenure of the Casino Marketing and Technology Conference is a testament to its focus on technology and marketing for the casino industry.

inMarket Location Data Hits Programmatic Trading Desks
A respected leader in the beacon proximity market, inMarket this week announced some big news more than seven years in the marking.

SessionM Enables Expansion of Omnichannel Marketing Capabilities
SessionM, a leading customer engagement platform, announced this week that it has been cited in Gartner’s July 2017 report, titled “Gear Up for the Evolving Multichannel Marketing Landscape.”

Happening Now: Creative Marketplace for Facebook Ads Publicly Available From Consumer Acquisition
MMW learned Tuesday that ​​​​​​​Consumer Acquisition, a Facebook and Instagram Marketing Partner offering the world’s first end-to-end acquisition platform, has just confirmed the public availability of its Creative Marketplace solution that delivers creative design at scale to Facebook advertisers.

First Look: Appcast Report Reveals Who’s Clicking and Why
On Tuesday, Appcast — a leading developer of programmatic job advertising technology — released its complimentary 2017 Recruitment Media Benchmark Report.

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