Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Gold, Silver Go to inMarket at the Best in Biz International Awards
MMW learned Wednesday that inMarket, a beacon proximity giant delivering contextual content to consumers in the retail and nightlife spaces, has claimed top honors at this year’s Best in Biz International Awards.

5 Reasons You Shouldn’t Overlook Emojis in Marketing
The following is a guest contributed post by Sophie Vu, CMO at Vibes Since becoming an official entry in the dictionary in 2013, emojis have skyrocketed in popularity.

Swrve Launches Premium Analytics to Help Drive Successful Mobile Marketing
MMW learned today that Swrve — a leader in mobile marketing engagement — has just announced the availability of its new Premium Analytics offering — an add-on to the existing Swrve Mobile Engagement Platform. Says New Instagram Measurement Offering Can Enhance Content Strategy
MMW learned Tuesday that — a social media management and customer experience (CX) platform — now allows customers to grow their business and guide social engagement strategy through new Instagram Measurement reports.

Why Online Businesses Should Use Video to Nourish Leads
The following is a guest contributed post by Ronen Menipaz. Days of old fashioned TV-style “spray and pray” approach to advertising are long gone now and what the modern day advertisers need today is a complete overhaul of this philosophy which has become too…

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