Mobile Marketing: Here’s What Happened This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Marketers Take Note: Voice-Controlled Devices Are Changing Consumer Behavior Alexa – Amazon Voice-controlled devices are changing life as we know it — and...

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Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Marketers Take Note: Voice-Controlled Devices Are Changing Consumer Behavior
Alexa – Amazon Voice-controlled devices are changing life as we know it — and creating new opportunities for both consumers and marketers.

AppLift Explores Opportunities and Trends Across Mobile Gaming Landscape
This week, AppLift published a fascinating new infographic that the mobile gaming community is taking note of in a hurry.

Zombie ‘APP’ocalypse: Fraudulent Traffic Detector Finds Zombie Apps in Google Play Store
Anura, the fraud protection software from eZanga that identifies bots and human fraud, is out with an alarming new report.

Engaging on Mobile Just Got More Personal
If you are a business in the 21st century, you cannot afford not to engage with your customers via mobile. At a time when consumers’ expectations for brand engagement have changed dramatically with the ubiquity of mobile, social, messaging and the on-demand…

Visual IQ Aims to Deliver People-Based Marketing Insights
On Tuesday, MMW learned that Visual IQ — a leading provider of marketing intelligence software — confirmed in a provided statement to media a new strategic partnership with Lotame, a leading independent data management platform (DMP) and data exchange.

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