Mobile Marketing: Here’s What Happened This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. AppsFlyer Advances Fight Against Mobile Ad Fraud Ahead of the long holiday weekend, AppsFlyer — a global leader in mobile attribution and marketing...

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Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

AppsFlyer Advances Fight Against Mobile Ad Fraud
Ahead of the long holiday weekend, AppsFlyer — a global leader in mobile attribution and marketing analytics — announced Active Fraud Insights 2.0, setting what the company calls a new marketing industry standard for mobile fraud detection.

IDC: Smartphone Shipment Volume Expected to Recover
According to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments are expected to rebound slightly in 2017 with expected growth of 3.0% over the previous year.

Oracle Marketing AppCloud Partner AgilOne Launches Application
AgilOne, a Silver level and Cloud Standard member of Oracle PartnerNetwork (OPN), announced Tuesday that it has launched a Customer Data and Engagement Hub now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud.

Samsung Announces New Virtual Reality Partnerships
VRJournal is reporting that Samsung Electronics has secured a host of new partnerships with regard to virtual reality.

Mobile Milestone: Smartphone Penetration Reaches New Heights
According to the latest industry data, smartphones are now in 80 percent of U.S. homes.

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