Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Reputation Goes Mobile with New App, a leading Online Reputation Management (ORM) platform, launched today Reputation Live — a new mobile app that allows frontline employees to invite customers to share their experience on major review sites by sending them a text message immediately after a service, a transaction, or…

TUNE in for Growth: TUNE Taps Top Executives for ‘Next Phase of Growth’
MMW learned Wednesday that TUNE, an industry giant in mobile marketing and attribution technology, has just announced the addition of two new executives to the growing company.

Viant Advertising Cloud Named ‘Best Performance Marketing Technology’
Congratulations are in order for the team at Viant — a Time Inc. people-based advertising technology company. Viant was just awarded Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform.

Samsung Steps Up Its Game in Wearables
Samsung and alliance partner Hipaax, a developer of TaskWatch — a wearable task management platform — are accelerating use of wearables in the workplace with an integrated smartwatch solution for businesses featuring new capabilities that improve efficiency, increase productivity and enhance customer satisfaction.

Infographic: How Can Retailers Use SMS Marketing
Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing to recognize the unique benefits of each. SMS is often incorrectly viewed as a new version of email, when in fact, it is an entirely…

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