Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

inMarket, Factual CEOs Among Finalists for EY’s Entrepreneur of The Year 2017 Awards
This week, Ernst & Young (EY) provided even more reason to believe that Los Angeles is one of the hottest and fastest growing tech scenes in the United States today.

New Research Points to Principles for Driving Higher Return on Ad Spend
Joel Rubinson of Rubinson Partners, Nielsen Catalina Solutions (NCS), and Viant have just announced a new study aimed at helping CPG marketers understand how to better target advertising to drive the highest return on ad spend (ROAS).

It’s Time for Marketers to Think Deeply About Text Messaging and Leverage Its Full Capabilities
The following is a guest contributed post from Brandon Brodie, Mobile Engagement Expert and Program Manager at SmartStory.

DeepMarkit Targets the ‘Next Level’ of Interactive Marketing
This week, DeepMarkit Corp. — a producer of gamified marketing solutions for businesses of all sizes — provided MMW with an update.

Viant Wraps Up Integration of Adelphic Into Viant Advertising Cloud
Ahead of the weekend, Viant — a Time Inc. people-based advertising technology company — confirmed that after completing a successful integration, the Viant Advertising Cloud now leverages the self-service programmatic tools and capabilities of recently acquired cross-channel programmatic advertising platform Adelphic.

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