On Tuesday, MMW learned that Marketo, a provider of engagement marketing software and solutions, and Vibes, a mobile marketing powerhouse, announced a jointly built integration to enable marketers to add key mobile channels into their automated campaigns.
This strategic partnership enables marketers to seamlessly integrate text messaging (SMS/MMS), mobile wallet marketing (Apple Wallet for iPhone, Android Pay for Android phones) and mobile wallet advertising into existing campaigns and greatly increase the opportunity to reach consumers on their preferred devices.
“Marketo clients are hungry to amplify their mobile marketing in order to build stronger relationships with their customers,” said Mike Stocker, Senior Director, Product Solutions & Innovation at Marketo. “By integrating Marketo’s best-in-class marketing automation platform with Vibes’ best-in-class mobile marketing, we’ve created a solution that empowers marketers to reach consumers on their device of choice with both speed and personalization.”
Vibes is already part of Marketo’s LaunchPoint ecosystem, which is touted as being “the most complete network of best-of-breed marketing solutions.”
This partnership, we’re told, builds upon Marketo’s commitment to helping marketers drive engagement everywhere, at scale, from a single platform.
“General Growth Properties has been able to transform the shopping experience at our 120 world-class malls to delight consumers at every step of their shopping journey,” said Donna Pahel, vice president of digital marketing at GGP. “Today’s consumers expect brands to cater to their needs in a real time, relevant way across screens. Marketo and Vibes’ automated end-to-end solution will help GGP meet our shoppers expectations and execute personalized marketing campaigns at scale across both web and mobile channels.”