Mobile Marketing Gets Glamorous

As if mobile marketing isn’t stylish enough already, luxury retailer Chanel is diving into mobile territory with the launch of a new iPhone application.

The application, called “Chanel – Haute Couture Show Fall/Winter 08/09,” enables users to window-shop the upcoming seasons’ Chanel products and allows click-to-call to make an order. Naturally, other popular features of, such as locating a local store, images and videos, are also included in the application.

Apart from Chanel, it appears that going mobile is becoming  “fashionable” in the world of fashion. As it now stands, Polo Ralph Lauren, Armani Exchange and Dolce & Gabbana are all taking mobile initiatives.

– Dolce & Gabbana has proven that mobile advertising is effective as well as fashionable by running a mobile campaign on the Nokia Media Network

– Armani Exchange is doing a text-to-win promotion in an effort that also involves future SMS marketing.

-Polo Ralph Lauren has launched a mobile commerce service to let consumers buy products through their handsets.

The Chanel application can be downloaded from the iTunes App store under the lifestyle category.

The application is free for all iPhone 3G users.