Mobile Marketing for Motorists Could Be Big, Says Expert

This week during Apple’s annual developer’s conference, the company accelerated its “iOS in the car” program to better integrate select iOS apps into the dashboards of participating automakers.

Expanding in-car options, Siri Eyes Free support will now let users display content – including maps – on an external screen inside of their vehicles.

2014 automobiles from the likes of Honda, Mercedes, Nissan, Chevy, Kia and Hyundai will see expanded Siri integration.

Consequently, some marketing professionals and industry analysts see a precious opportunity for ramping up their targeted mobile marketing efforts.

A motorist’s nav screen, mounted smartphone, or other mobile device, for example, could be a future target for video, audio, or display ads, says Ken Marsco, an marketing analyst in Chicago.

“Grabbing some lunch at the drive-thru? There’s a coupon or a menu on your nav screen,” Marsco speculates. “At a stop light, another ad pertinent to your destination or reason for traveling could be presented. The possibilities are really endless.”

“Are we there yet? No,” he concludes. “But the automobile is fast becoming a new and very valuable target for mobile marketing.”