As mobile marketing evolves, we’re seeing the integrated concepts eek their way into other industries as well. While SMS has increasingly been used in healthcare for various reasons, such as reminders for example, the concept of using mobile marketing hasn’t quite caught on, until now.
EcoFiles, a new startup focusing on the unique concept of “Text to Email” mobile marketing and fulfillment, allows consumers to text for information and receive it in their email inbox in seconds.
Launched by Bull’s Eye Innovation (BEI) last year, the tool is enabling pharmaceutical brands to deliver timely information without the costs of printing. So far, it has been used as a healthcare fulfillment solution within pharmaceutical speaker programs and conferences, with trade and consumer advertising on the horizon.
It’s not quite clear what EcoFiles has planned in terms of consumer oriented mobile marketing within the healthcare field, but the company said that within speaker bureau or guest lecture programs, BEI has seen a mobile response rate of 15%, and within conferences, the mobile response rate jumps to 37%.
“EcoFiles is enabling companies to achieve a high response rate because the content is much more robust than a standard text-to-text application which is limited to 160 characters. Our pharmaceutical clients are able to send pdfs and audio/video files that physicians are finding very useful,” says BEI president, Wanda Toro. “In addition, the brands are saving thousands of dollars on materials they no longer need to print.”