On Tuesday, a venerable brand name in pizza confirmed that which has been suspected for more than a few years now: The mobile channel has proven critical for Pizza Hut’s marketing efficacy.
What’s more, just two weeks into 2014, Pizza Hut has already set two digital sales records. The first two Fridays of the year have earned the company the two biggest days in company history for sales received by a method other than traditional phone calls, Pizza Hut said in a statement shared with MMW.
Roughly 40 percent of all transactions occurred digitally from Jan. 1-10, with select markets surpassing 50 percent. Pizza Hut offers the broadest suite of digital ordering options in the pizza category, including mobile site, Android App, iPhone App, Windows App, iPad, Xbox 360, and PizzaHut.com.
“We’re dedicated to providing pizza lovers with the most convenient ways to order Pizza Hut pizza and if the start to 2014 is any indication, we’re succeeding in this mission,” says Carrie Walsh, chief marketing officer of Pizza Hut. “Technology is playing a bigger and bigger role in the lives of our consumers and we want to meet them where they are, and where they are right now is online and on mobile devices.”