MMW was briefed Monday on plans by RealNetworks to sponsor and host a two-day “power conference” in Porto, Portugal later this week.
The mobile marketing conference, which begins tomorrow and ends Thursday, will be attended by top carrier and mobile executives from around the globe.
The purpose of the gathering is to explore and examine the “dramatic changes happening in today’s mobile landscape and how the rise of smartphones have impacted the marketing and selling of mobile content services to consumers globally.”
“The Mobile Marketing Conference is not only an invaluable opportunity for mobile industry veterans to engage and share their expertise in mobile, but will also offer a time of retreat and inspiration in the rich cultural setting of Porto,” says Ken Murphy, Vice President of RealNetworks EMEA Mobile Entertainment Division.
Joining the conference, we’re told, will be a number of mobile industry experts and visionaries, such as James Hilton, CEO of M&C Saatchi and Mobile Technology Strategist, Chetan Sharma who will share consumer insights and lead discussions in the latest mobile marketing trends.
MMW will provide more information from the conference as it unfolds later this week.