Mobile Marketing Coming to Google Glass

Mobile Marketing Coming to Google GlassHipcricket, a major mover and shaker in the realm of mobile engagement and analytics, just announced that its AD LIFE platform will support website rendering and text messaging technology across wearable technology, including Google Glass.

Hipcricket’s AD LIFE platform is used by many top domestic and international brands and agencies to power mobile marketing campaigns and, ideally, increase consumer interaction through mobile marketing, advertising and analytics in one compact ball of wax.

According to Canalys, 2014 will be the year that wearables become a key consumer technology, as the smart band segment is estimated to reach 8 million annual shipments. Canalys estimates that this number will grow to over 23 million units by 2015, and over 45 million by 2017.

Hipcricket says wearable technology is expected to include products such as Google Glass and the iWatch as well as other medical technologies. This shift in consumer habits will mirror the evolution from desktop to mobile devices such as smartphones and tablets.

“We believe mobile will evolve to become seamlessly integrated with our everyday actions in the form of wearable technology,” said Doug Stovall, chief operating officer at Hipcricket. “With this evolution, consumers demand simple, seamless and secure mobile experiences. AD LIFE allows brands and agencies to meet this demand and deliver a seamless mobile experience regardless of the user’s device. This ability uniquely positions our clients to capitalize on the next generation of mobile marketing.”