Mobile Marketing Combined With Local Door To Door…

Where I live, there’s a service that distributes coupon advertisements door to door on a monthly basis. The coupons are usually for local restaurants and bars, and others are simply announcements and other traditional advertising. The service has been around forever it seems, and people...

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Where I live, there’s a service that distributes coupon advertisements door to door on a monthly basis. The coupons are usually for local restaurants and bars, and others are simply announcements and other traditional advertising. The service has been around forever it seems, and people anticipate receiving their packs of coupons on their doorknob every month, waiting to use the savings at their favorite places. The ads are distributed to every doorknob in town, so the circulation is beyond that of newspapers, magazines, and pretty much any other type of advertising. I don’t know if this service is prevalent in other parts of the country, but the main question I’ve always had is; where is the mobile marketing aspects of these types of services?

With such a large reader-base, it amazes me that there are no mobile features available. Imagine getting your coupons for your favorite restaurant, and instead of only being able to use it once until the next month’s round is delivered, you could simply snap a photo of a barcode and get more coupons delivered to your mobile phone ready to use over and over. It would be of greater benefit to the user, and the merchant.

Also, with the print coupons, you don’t always have them available when you need them. What if at the same time they delivered your packet of coupons, they delivered the same coupons to your mobile device, so that they’re always available when and where you need them.

It’s just a thought for the day, I received my packet this morning, and started doing some research; not only do they not have any online/mobile features available, the service itself doesn’t even have a website. Despite this, there’s always over 120 advertisers every month. Imagine how many they’d have if they did promote and offer mobile marketing features as well…

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3 comments

  1. Jim Dugan

    And, My Company has actually designed a product to provide a green, eCoupon solution. With GripOffs, advertisers create and broadcast their own instant offers containing barcodes for instant use at the point of purchase. Moreover, in addition to the advantage of real-time ad creation and editing, the advertisers have the real-time metrics available to analyze as the users register the first time to use the system for free. There is no mms, sms, texting or any type of intrusive applications. The advertisers create and offer, the users go there to view all of the offers and make their final choice based on what they’re seeing in their hand. All about preference. And, Holly, we’re focusing our campaign on GO GREEN GO GRIPOFFS because this is an eCoupon, a digital coupon offer that actually contains a barcode for use by the waitress or cashier, it’s important that people realize that it’s paperless and that’ important to the environment. Last year, for example, it’s reported that there were 67 cataLOGs sent to each man, woman, and child in the US. So, rather than print ours for your Chamber of Commerce if you’re interested, just visit our site at http://www.GripOffs.com. The computer site is different than the mobile site. On the mobile site you start out by seeing all of the categories. We just launched this month.

  2. Walt Granville

    My Company has actually designed a product set to address these issues. We have the ability to send a barcoded coupon via mms, sms and/or wap link. The barcode is scannable at 2 of the 3 major scanners and is redeemable at all 3. In addition, we have developed all “wallet” function that allows individuals to access, organize and store their coupons. All without having to download an application……

  3. Holly from mobiEnthusiast.mobi

    I’ve seen this in our local market as well. Thanks for the commentary. I’ll be sure to print it out and bring it to the next chamber of commerce meeting when I present them with mobile opportunities.

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