Mobile Marketing Bowls a Perfect Game for AMF Bowling Centers

Mobile marketing has bowled a perfect game for AMF Bowling Centers.

According to the executives for the world’s largest owner and operator of bowling centers, the mobile channel has proven a vastly successful mechanism to connect with bowlers.

Since launching a multi-channel mobile strategy in January of 2011, the company said Wednesday, AMF Bowling Centers has connected with nearly 126,000 bowlers through opt-in SMS campaigns, with 28,000 coming direct from AMF’s mobile website as of October 2011.

In partnership with 3Seventy – a mobile marketing and mobile customer relationship management provider – AMF Bowling Centers developed a mobile strategy and roadmap utilizing SMS, Mobile Web, Traditional Web and Social Media to develop their mobile database and reach expanded revenue goals.

The results have been eye opening, with over a million coupons sent to customers using 3Seventy’s proprietary unique coupon code technology integrated with AMF’s POS system.

“We are excited with the continued results of our mobile marketing campaign, and have seen a new customer demographic increase in frequency to AMF centers across the country. Due to immediacy and coupon rates being significantly higher that other media, we plan to roll out additional mobile features and promotions for our customers in 2012,” says Merrell Wreden, Vice President of Marketing for AMF Bowling Centers.