The MMA is welcoming its newest member with open arms.
Waveline Media, the mobile marketing powerhouse behind the Yabila! Platform and Waveline Ad Network, has joined the Mobile Marketing Association.
With smartphone ownership exploding across the global landscape, Waveline Media is setting up shop in Kuwait, Saudi Arabia, and Qatar, delivering mobile marketing strategies to emerging markets in need of assistance.
“We at Waveline Media are delighted to join the Mobile Marketing Association, an esteemed establishment well known for its contributions to the mobile marketing ecosystem,” says Abdur-Rahman El-Sayed, Managing Director at Waveline Media. “By using MMA’s guidelines for best-in-class mobile advertising strategies, we believe we can further enhance and optimize our mobile ad products to generate more tangible, effective results for our advertisers.”
“Mobile is becoming an increasingly important channel in the Middle East and we are really pleased to see Waveline Media leading the charge towards developing the channel in the region,” adds MMA official Paul Berney. “We look forward to getting Waveline Media more involved in our initiatives and hope to see many more Kuwaiti companies follow suit in the months to come.”