Mobile Marketing Association Updates MMA Universal Mobile Ad Package

According to an announcement Thursday morning from the Mobile Marketing Association, the global trade association for the mobile industry has updated a version of the MMA Universal Mobile Ad Package.

Based on details presented in the announcement, the revamped version makes it easier to create, buy and sell mobile ads for smart phones, feature phones and tablets.

The MMA says the revised guidelines were created with MMA members, with added input from the industry gathered during a public comment period.

The MMA Universal Mobile Ad Package was created by the MMA North America “SWAT” Team and the Global Mobile Advertising Committee. MMA “SWAT” Companies include AT&T Adworks, WDIG, ESPN Mobile, Google, InMobi, Joule, Jumptap, Medialets, Microsoft, Millennial Media, Ogilvy, Tribune, Turner and The Weather Channel.

“We’ve taken 60-plus ad unit sizes and streamlined them down to just six. That simplicity frees brands and agencies to focus on developing innovative, compelling mobile campaigns that span the widest possible variety of devices and demographics,” says MMA Global CEO Greg Stuart. “As a result, the new guidelines make it easier than ever to buy and sell ads for phones and tablets.”

Ad networks and publishers now have until the end of April 2012 to become compliant. At that time, the MMA will promote those companies by issuing the MMA Universal Mobile Ad Package Compliance stamps that members can use on their websites and marketing materials.

To view the final ad guidelines, visit MMA Universal Mobile Ad Package.