Mobile Marketing Association Plans Workshop Based on Mobile Marketing Fundamentals

Attention mobile marketers in Chicago. The Mobile Marketing Association (MMA) is coming to town.

This week, the MMA announced that it is hosting a workshop on the fundamentals of mobile marketing success next month in the windy city.

According to a press release issued this morning by the global non-profit trade association, the MMA will put on a full-day workshop designed for beginner to intermediate mobile marketers. The workshop offers tactical takeaways and best practices for increased customer engagement and bottom-line impact.

The MMA says that those who choose to participate will leave with:

  • An overview of the mobile consumer including universal behaviors and attitudes
  • Knowledge of the latest mobile capabilities
  • Actionable steps for developing and executing successful programs
  • A roadmap to the mobile marketing ecosystem
  • Opportunities for employing mobile marketing to engage customers through mobile

The event will be lead by John Arnold, MMA’s Director of Education on August 3, 2011 in Chicago from 8:00 am to 5:00 pm.

For more information or to register, click here.