Mobile Marketing Association Plans Three Singapore-Based Workshops

On Friday, The Mobile Marketing Association announced that it will hold three mobile marketing workshops at the Grand Hyatt Singapore on May 3.

On May 4th, the MMA Forum in Singapore will begin.

According to the formal announcement by the MMA, the three workshops in question will introduce participating marketers to global mobile marketing strategies and tactics, methodologies for collating and utilizing user data to power new revenue models, and the benefits of integrating social strategies with mobile marketing efforts.

“The MMA Forum in Singapore will see some of the most influential players in the mobile ecosystem come together to collaborate on effective consumer engagement strategies,” says Rohit Dadwal, Managing Director – APAC, Mobile Marketing Association.

“With the three workshops prior to the event, we want to ensure that we draw on the global experiences of the Forum participants to educate marketers on how to ensure mobile success in today’s consumer-driven marketplace. The workshops will equip participants with the tools to gauge the right mobile marketing and social strategies for their businesses and drive new revenues through the mobile marketing ecosystem.”

Based on the information presented in MMA’s press release heralding the workshops, the three presentations will include the following:

  • Workshop I: Global Truths of Mobile Marketing – Essentials for Successful Consumer Engagement
  • Workshop II: Advertising, Analytics and App Stores – How to Drive New Revenues through the Mobile Marketing Ecosystem?
  • Workshop III: Social Mobile Commerce – Best Practices in Integrating Social and Mobile to Drive Revenue

For more information, you can check out the Mobile Marketing Association’s official MMAF Singapore page.