Mobile Marketing Association (MMA) Announces Mobile Marketing Award Finalists for 2011

In a press release issued today by the Mobile Marketing Association (MMA), the finalists for this year’s Mobile Marketing Awards for Innovation, Creativity and Leadership were announced — spanning categories including branding, cross media integration, direct response and more. The MMA Global Award Winners are currently being reviewed and judged by an “all-star panel of international …   Read More

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In a press release issued today by the Mobile Marketing Association (MMA), the finalists for this year’s Mobile Marketing Awards for Innovation, Creativity and Leadership were announced — spanning categories including branding, cross media integration, direct response and more.

The MMA Global Award Winners are currently being reviewed and judged by an “all-star panel of international marketers and agency leaders.”  The winners will be recognized for excellence at the MMA Awards Gala in Los Angeles on November 17, 2011, which culminates the MMA Forum Los Angeles.

“The over 25% increase in submissions from all over the world is indicative of how mobile marketing is being embraced by major brand marketers everywhere as integral to their marketing mix, ” said Greg Stuart, Global CEO of the Mobile Marketing Association.  “Chosen from an extraordinarily competitive field of entrants, our finalists showcase the immense potential of the mobile medium.”  Here’s a full breakdown of this year’s finalists for each category:

BRANDING

  • Coca-Cola and UM and McCann Worldgroup Ltd. for “Coca-Cola Summer Campaign” Hong Kong / APAC
  • Converse and R/GA for “Converse The Sampler” USA/NA
  • OMO washing powder and BRANDTONE for “OMO ‘DOOR TO DOOR CHALLENGE’ – BRANDTONE mobile engagement” South Africa/EMEA
  • Louis Vuitton and Ogilvy France for “Louis Vuitton” France/EMEA

CROSS MEDIA INTEGRATION

  • Pringles and Crispin Porter + Bogusky for “Pringles Crunch Brand App”
  • Old Navy and Crispin Porter + Bogusky for “Old Navy Records”
  • Coca-Cola and Scholz & Volkmer GmbH for Coca-Cola “Snowglobes” iPhone Application Germany/EMEA
  • National Geographic Society and One to One Interactive for “National Geographic Kids Almanac 2012 QR Code Campaign” USA/NA

DIRECT RESPONSE

  • Pepsi MAX for “Cut to Max – Clubhouse in the Corn” USA/NA
  • Situation Sthlm and Mobiento for “Sms is King!” Sweden/EMEA
  • Unilever and BRANDTONE for “SUNLIGHT LAUNDRY BAR – BRANDTONE Mobile engagement campaign” South Africa/EMEA
  • Garanti and Rabarba for “Garanti-The Last Person on Earth Who Doesn’t Use Online Banking” Turkey/EMEA

PRODUCT/SERVICES LAUNCH

  • MINI / MINI and MOBILE DREAMS FACTORY for “MINI COUNTRYMAN” Spain/EMEA
  • Lawry’s and R/GA for “Lawry’s Digital Dinner Bell” USA/NA
  • HBO and PHD for “HBO GO” USA/NA
  • Peugeot and NAVTEQ Media Solutions for “Peugeot RCZ launch” UK/EMEA

PROMOTION

  • Coca-Cola and UM and McCann Worldgroup Ltd. for “Coca-Cola Summer Campaign” Hong Kong / APAC
  • United Airlines and Barrie D’Rozario Murphy for “Promotion for Travel Options” USA/NA
  • Pepsi Co. and Rabarba for “Pepsi- Content In a Bottle” Turkey/EMEA
  • Mobiento for “What the … fast” Sweden/EMEA
  • Mars Canada and Proximity Canada and for “M&M’s Find Red” Canada/NA

RELATIONSHIP BUILDING

  • Syniverse for “Text4baby Campaign —National Healthy Mothers; Healthy Babies Coalition” USA/NA
  • Dressbarn and MSLGROUP Americas for  “dressbarn Mobile Fashion Club” USA/NA
  • Nike+ and R/GA for “Nike+ GPS App” USA/NA
  • Hennessy V.S.O.P. and Cherrypicks for “World’s first location-enabled Augmented Reality Vision; iPhone and Android App”

INNOVATION

  • Converse and R/GA for “Converse The Sampler” USA/NA
  • ESPN and Wieden + Kennedy for “WatchESPN” USA/NA
  • Coca-Cola and UM and McCann Worldgroup Ltd. for “Coca-Cola Summer Campaign” Hong Kong / APAC
  • Old Navy and Crispin Porter + Bogusky for “Old Navy Records”

SOCIAL IMPACT

  • Giorgio Armani and R/GA for ” Aqua di Gio Armani Drops for Life App”
  • Waterfall Mobile for “Waiting for ‘Superman’ Social Action Campaign”
  • YoungAfricaLive & Praekelt Group for “YoungAfricaLive”
  • Busday and TELiBrahma for “Busday gets buzzier”

MOBILE MARKETING ACADEMIC OF THE YEAR

  • Jeff Rohrs and Morgan Stewart for “SUBSCRIBERS, FANS & FOLLOWERS”
  • William F. Humphrey, Jr., MBA ; Debra A Laverie, Ph.D. for “Brand Community and Location Service Social & Mobile Research”
  • Ramin Vatanparast
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