The Mobile Marketing Association (MMA) has set up its first MMA India board of directors.
According to details shared by the MMA, the board will be comprised of 12 industry veterans across the tech, marketing, and advertising landscape.
D Shivakumar, chairman and CEO of PepsiCo India, will chair the board, we have learned.
“The Indian market is brimming with great opportunities for Mobile media and marketing,” Shivakumar says.
“The MMA India Board of Directors brings together some of the best practitioners and minds in marketing, advertising and media, and our collective experience and expertise will hopefully propel the market to quickly adopt mobile marketing as a mainstream medium,” he added in this week’s statement. “Our board members have identified key areas where our immediate focus in needed. These initiatives will facilitate sharing insights, create industry benchmarks and guidelines that will help marketers leverage mobile as core to their business and marketing strategies.”