Mobile Marketing Association Elects New Members to Global Board of Directors

On Monday, The Mobile Marketing Association announced three additions to the MMA Global Board of Directors. The seasoned industry veterans and new boadr members include Curt Hecht, CEO of VivaKi’s Nerve Center; Tobin Ireland of Vodafone Group; and Joe Kennedy, CEO & President of Pandora. The MMA says that all three industry leaders have been …   Read More

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On Monday, The Mobile Marketing Association announced three additions to the MMA Global Board of Directors. The seasoned industry veterans and new boadr members include Curt Hecht, CEO of VivaKi’s Nerve Center; Tobin Ireland of Vodafone Group; and Joe Kennedy, CEO & President of Pandora.

The MMA says that all three industry leaders have been elected to the MMA Global Board of Directors for the 2012-2014 term.

“I want to welcome Curt, Tobin and Joe to their new positions on the MMA Board and thank them for their commitment,” said Greg Stuart, CEO of MMA, on Monday. “They are pioneers in their respective fields and the unique perspective, expertise, and leadership that they bring to the MMA Board will be critical as we work shoulder-to-shoulder to build mobile into the most effective marketing channel there ever has been.”

Curt Hecht is CEO of the Nerve Center, VivaKi’s hub of new media companies and ad serving, analytics and performance media tool capabilities.

Tobin Ireland joined Vodafone in 2010 and serves as the London-based global mobile operator’s Group Director of Commercial Development, where he is responsible for global commercial strategy and new business development.

Joe Kennedy joined Pandora as CEO & President in 2004 following a five-year stint at E-LOAN, where he was President and Chief Operating Officer.

According to tdoay’s announcement, Hecht, Ireland and Kennedy begin their terms on the MMA Global Board next year.

To learn more about the MMA’s board and senior leadership, click here.

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