Mobile Marketing Association Announces May 25th Webinar on the Effectiveness of Mobile Couponing

The Mobile Marketing Association (MMA) announced on Tuesday that it will sponsor a webinar later this month “on mobile commerce that focuses on how to effectively implement mobile coupons to drive sales and the importance of mobile CRM.”

The webinar will include an august panel of speakers from the likes of Merkle, the Men’s Wearhouse, and, naturally, the MMA.

  • Matt Stringer, senior vice president of marketing, Men’s Wearhouse
  • Michael Becker, Managing Director, North America, MMA
  • Chris Wayman, vice president and general manager for mobile, Merkle
  • Bruce Hershey, mobile marketing strategist, Merkle

The webinar will discuss how the Men’s Wearhouse chain K&G Fashion Superstore successfully grew their mobile database and increased sales and traffic through a mobile couponing campaign, the MMA said today in a formal release hyping the webinar.

Attendees will learn how to integrate mobile with traditional media such as radio and print, the latest statistics on mobile coupon redemption rates and the most effective mobile channels for delivering mobile coupon campaigns.

The event is set to begin May 25, 2011, from 2:00 to 3:00 pm EST. To register for the webinar, click here.