Mobile Marketing and All That “Jazz”

Acuity Mobile Inc. has inked a deal to design and deliver a mobile marketing campaign for the NBA’s Utah Jazz. The campaign will let Jazz fans receive team information and special offers on their phones before and during games.

The program is set to begin at the start of the 2008-09 NBA season this month.

The Greenbelt-based mobile marketing company, launched in March 2006, helps clients target their advertising to consumers based on consumers’ interests, location and time of day.

“Mobile marketing is a unique channel,” said Gregg Smith, Acuity’s chief executive officer. “Our customers are trying to create conversations with their customers in relevant ways so sending content with relevant offers on top of it gives them a better chance at turning those offers into sales.”

The new campaign includes game alerts, stats, scores, team and player news and discounted merchandise offers. In-game seat upgrades, special events and other promotions will be added during the season. At first, content will be delivered via text messaging, then evolve to include a custom application that allows full Web functionality with text, graphics and additional interactivity.