Mobile Marketing Aided By Biggest Brands in Ad World

According to the findings of a recent survey from the Association of National Advertisers and the Mobile Marketing Association (MMA), 88% of marketers at large retailers and consumer brand manufacturers will tap mobile marketing in some fashion for ad campaigns this year. Of those that plan to invest in mobile marketing for 2011, 75% currently …   Read More

3168 6
3168 6

According to the findings of a recent survey from the Association of National Advertisers and the Mobile Marketing Association (MMA), 88% of marketers at large retailers and consumer brand manufacturers will tap mobile marketing in some fashion for ad campaigns this year.

Of those that plan to invest in mobile marketing for 2011, 75% currently target consumers with mobile marketing. They will, however, increase their mobile marketing budgets by nearly 60% this year.

According to the survey results, the five most popular and interactive mobile platforms poised for higher adoption in 2011 are: mobile web sites, mobile apps, text messaging, mobile display ads, and mobile search ads.

“Mobile is clearly a fast-growing platform for marketers, but it has yet to attain its full potential,” says Bob Liodice, president and CEO of the Association of National Advertisers. “With the anticipated increase in adoption this year, we expect to see fresh, innovative approaches, increased brand-building success, and better accountability for this exciting channel.”

The survey also found that 71% of companies engaged in mobile marketing have assigned responsibility for mobile marketing to an already established internal group within corporate walls, while jsut 19% have lunched a new internal group to handle all mobile marketing related efforts.

In this article

6 comments

  1. Dini Sastradiwangsa

    Very useful articles! Thanks alot! Dini Sastradiwangsa -www.vanwellis.com

  2. Blog :: 10 Marketing Articles That Made My Week » thisismyurl.com

    […] a marketing plan winner and the Times Herald-Record had a great piece about the State of the Union. Mobile Marketing's piece on the biggest brands in the world should be a eye opening for people who think the web is […]

  3. Andy Lynn

    Great article. Mobile is the best way to get in front of the consumer in such a direct way. Andy Lynn http://www.Scanlutions.com

  4. » 88% of Marketers will Tap Into Mobile in 2011

    […] on the MobileMarketingWatch site today, “88% of marketers at large retailers and consumer brand manufacturers will tap mobile […]

  5. Mobile Marketing Aided By Biggest Brands in Ad World | Mobile … | Mobile Marketing Site

    […] of National Advertisers and the Mobile Marketing Association (MMA), 88% of marketers at large. mobile marketing – Google Blog Search This entry was posted in Mobile Marketing and tagged Aided, Biggest, brands, Marketing, Mobile, […]

  6. Mobile Marketing Aided By Biggest Brands in Ad World | Mobile … | Mobile Marketing Online

    […] of National Advertisers and the Mobile Marketing Association (MMA), 88% of marketers at large. mobile marketing – Google Blog Search This entry was posted in Sms Marketing and tagged Aided, Biggest, brands, Marketing, Mobile, […]

Comments are closed.