Mobile Marketing & Advertising To Grow At A Compound Annual Growth Rate (CAGR) Of 40% Over Next Five Years

According to new estimates from ABI Research, mobile marketing and advertising combined will grow at an impressive 40% CAGR over the next five years, bringing the numbers substantially higher than the well under a half billion dollars spent in total in 2009. Like most growth estimates, ABI bases its predictions on several factors including the …   Read More

12605 11
12605 11

According to new estimates from ABI Research, mobile marketing and advertising combined will grow at an impressive 40% CAGR over the next five years, bringing the numbers substantially higher than the well under a half billion dollars spent in total in 2009.

Like most growth estimates, ABI bases its predictions on several factors including the standard growth estimates for mobile apps and the mobile Web, as well as the fact that “compared to campaigns in more traditional media, mobile marketing can be relatively inexpensive.  Moreover, ads can be highly targeted and naturally paired with rich mobile content that growing numbers of consumers are accessing through smart mobile devices.”

While growth in the industry is obviously steady, the report also cautions against inhibiting factors such as fragmentation issues.  “Mobile is still fragmented by the lack of standardized device platforms, networks, and web browsers, and the need for different campaign formats for different kinds of messages.”

Other inhibitors include ‘reluctant’ (mobile ad-resistant) users, limited mobile ad budgets, and a lack of experience with this emerging medium, the report suggests.

In this article

11 comments

  1. Lipozene Scam

    Pretty cool post. It’s really very nice and useful post.Thanks for sharing this with us!it’s my first visit.

  2. mothers day messages

    I imagine by means of the new I phone and I pad advertising and publicity is unquestionably disappearing to go transportable.quotes on teachers day

  3. Patrick

    The mobile, especially smartphones, are blowing up exponentially over the next few years. Now is the time to get in the market.

  4. 3 WordPress Plugins No Blog Should Go Without

    […] of the greatest growth segment in technology, as well as advertising… It is mobile marketing. Eric Schmidt former Google CEO declared a while back “Mobile First in Everything”. […]

  5. Internet Marketing Cornucopia | Marketing Resources and Reviews

    […] out there that shows where we’re headed as an industry, in terms of online marketing spending and mobile marketing growth as well.  And even though there’s been talk lately that “it’s a bubble 2.0″, honestly, […]

  6. Internet Marketing Cornucopia - We will set up your Social Media presence for you! - SocialMediaOutsourcing.info

    […] out there that shows where we’re headed as an industry, in terms of online marketing spending and mobile marketing growth as well.  And even though there’s been talk lately that “it’s a bubble 2.0″, honestly, […]

  7. Internet Marketing Cornucopia | How to Business

    […] out there that shows where we’re headed as an industry, in terms of online marketing spending and mobile marketing growth as well.  And even though there’s been talk lately that “it’s a bubble 2.0″, honestly, […]

  8. Internet Marketing Cornucopia | Search Engine Journal

    […] there that shows where we’re headed as an industry, in terms of online marketing spending and mobile marketing growth as well.  And even though there’s been talk lately that “it’s a bubble […]

  9. Mobile Marketing & Advertising To Grow At A Compound Annual Growth … | Confidential Conversions Review

    […] the rest here: Mobile Marketing & Advertising To Grow At A Compound Annual Growth … Tags: abi, cagr, Mobile Marketing, new-estimates, […]

  10. Jared Reitzin

    Awesomeness for the industry

    1. Deborah Lillis

      Really useful article. We have just rebuilt our website so that it displays and loads correctly in mobile phones. I think with the new Iphone and Ipad marketing and advertising is definitely going to go mobile. Lets hope we can all work from a beach!

Comments are closed.