Based on the latest projections from PricewaterhouseCoopers, tablets and smartphones will continue to drive digital newspapers, magazines, and mobile TV adoption and ad revenue to staggering new heights by 2015.
Within four years, tablets are projected to help US newspapers expand paid digital circulation to 4.6 million (up from 1.5 million last year in 2010). The bulk of that growth will be centered on “general interest publications.”
“Distribution of newspapers to tablets on a paid basis will generate a paid digital circulation market as consumers appear to be more willing to pay for content delivered to a tablet than for content available online,” the PricewaterhouseCoopers report noted, according to coverage from AdAge. “People are used to paying to access content on their mobile devices, and it seems that they view the convenience of a mobile download as having value separate from the content that is downloaded.”
But the projected growth and expanding revenue opportunities won’t be limited to digital print.
“Mobile TV rollouts, the launch of apps for mobile TV on tablets and smartphones and growing penetration by smartphones and tablets will expand mobile television usage and advertising,” PricewaterhouseCoopers projects.
The number of people viewing mobile TV in the U.S. will grow to 52.5 million in 2015 from 17.6 million in 2010, PricewaterhouseCoopers predicted. Mobile-TV ad spending in the U.S. will grow to $1.4 billion in 2015 from $370 million last year.
To read learn more about the PricewaterhouseCoopers report from AdAge, click here.
