Mobile Marketers May Soon Have More Targets in Emerging Markets

Mobile Marketers May Soon Have More Targets in Emerging MarketsMobile marketers may soon have an array of new targets across the globe’s emerging markets to put in their sights.

With the price of mobile devices dropping significantly with time, the number of consumers that own these devices within emerging markets could accelerate considerably in the coming years.

The Average Selling Price (ASP) of Ultrabooks and tablets declined by 7.8% in 2014, as the market matured and commoditized, allowing these devices to become more affordable in all markets.

That’s according to market intelligence firm ABI Research.

ABI says the average weeks of household income needed to buy a tablet or Ultrabook both declined by approximately 30% YoY; making these devices more affordable to a wider range of consumers.

“Across 22 different countries between 2013 and 2014, there was an 8.5% decline for the ASP of tablets and 7.1% for Ultrabooks,” says Research Analyst Stephanie Van Vactor. “This decline is allowing these devices to reach a larger audience in a wider range of countries.”

Although growth is slowing for both these types of devices, ABI’s forecast concludes, “affordability could help prevent a drastic decline in sales.”