Mobile Marketers Lighting Up Mobile Commerce Across the Pond

The expertise and precision behind some of the top mobile marketing campaigns in the United Kingdom continue to drive epic results for bricks-and-mortar retailers and online shopping platforms.

According to the latest industry data, mCommerce is growing at a rapid pace across the pond.

“In their survey of mobile users across 10 countries, including the U.K., U.S., Europe and APAC, ecommerce platform provider Episerver discovered that U.K. consumers were the most likely to shop on a mobile device,” BizReport notes.

All told, nearly 60% of those surveyed in the U.K. indicate that they have purchased something from their mobile device in the last month alone.

“While this increase in mobile shopping could take its toll on traditional retail outlets, it’s not all bad news for UK high streets,” said David Bowen of Episerver. “According to our report, 50% of UK respondents place “on the high street” in their top three locations for using a mobile device. As such, it appears that many UK consumers are looking for a combined online and offline approach to shopping, with many using their mobiles to spot deals and opting for increasingly popular in-store “Click and Collect” services.”