Mobile Marketers, App Makers Aggressively Targeting Parents

Mobile marketers and app makers are increasingly turning their attention to a particularly profitable market segment: parents.

According to the findings presented in “The U.S. Parental App Market 2015” from research2guidance, there are now 14 million parents in the U.S. with children between 0-3 years that have at least one mobile device.

By 2015, however, parental apps are expected to reach 100% of the target group since all 14 million parents will have a smartphone or a tablet.

With every parent in the U.S. owning at least one mobile device soon, parental apps offer “high monetization opportunities” for the mobile industry, analysts assert.

“Monetization chances for parental apps are high because of daily multi-time usage, high brand awareness, high relevance and the intrinsic sharing need of parents. Thus, parental apps should on average be able to charge higher app download prices, generate in-app advertisement and purchase revenues compared to apps of other categories,” explains Ralf-Gordon Jahns, Head of Research at research2guidance.

Today there are approximately 4,700 parental applications in the major app stores, and that number could bounce to nearly 10,000 within 24 months.

Research2guidance says this growth illustrates the “intensifying competition in the niche market of parental apps.”

To learn more about the new report and its findings, click here.