• About
    • Authors
  • Activity
  • Home – backup code
  • HTML Tags and Formatting
  • Members
  • Terms & Conditions
  • Thanks!
  • About
    • Authors
  • Home
  • Resources
    • Events
    • Job Board
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise
  • Home
  • About >>
    • Authors
  • Resources >>
    • Events
    • Job Board >>
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise

  • Mobile Marketing Watch Mobile Marketing Watch

--

  • May 22, 2022
  • Follow us on Facebook
  • Follow us on Feedburner
  • Follow us on Twitter
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media

Mobile Instant Messaging: Popular But Not Profitable

We’ve known for some time it’s popular, but now we know for sure it’s just not that profitable. A new report from Juniper Research highlights the growing disparity between traffic volumes and revenues in the mobile messaging market. According to a report summary shared with MMW, despite accounting for 75% of the traffic (or 63 …   Read More

By Michael
February 24, 2014
0 2722 0
By Michael
February 24, 2014
0 2722 0
Share

Mobile Instant Messaging Popular But Not ProfitableWe’ve known for some time it’s popular, but now we know for sure it’s just not that profitable.

A new report from Juniper Research highlights the growing disparity between traffic volumes and revenues in the mobile messaging market.

According to a report summary shared with MMW, despite accounting for 75% of the traffic (or 63 trillion messages), by 2018, Instant Messaging apps will only generate 2% of the mobile messaging market’s revenue, at just over $3 billion.

The report – Mobile Messaging Markets: IM, Social, SMS, MMS, Email, RCS/RCS-e 2014-2018 – stated that the increasingly high IM traffic volumes are the result of a number of factors, but chief among them is the fact that usage of IM apps is inherently different to usage of SMS; users typically send up to 10 ‘chats’ to convey a message which could be contained in 1 SMS.

“Nevertheless IM apps are continuing to encounter difficulties in generating revenues, given the infancy of the market,” Juniper reports. “The hundreds of IM apps available are taking different approaches, some utilising in-app purchases and games, others with advertising or subscriptions. Indeed, some apps, such as Facebook Messenger, are loss leaders, and only serve to increase engagement with a companies’ separate revenue generating app.:

Curiously, the Far East & China will generate the most traffic across all mobile messaging formats, throughout the forecast period.

I found this helpful

I did not find this helpful

In this article
  • Announcements
  • Marketing Strategy
  • Mobile Analytics
  • Mobile Apps
  • Mobile Devices
  • Mobile Social
  • News
  • Platforms
  • Resources
  • Smartphones
  • email
  • IM
  • juniper
  • MMS
  • Mobile Devices
  • Mobile Marketing
  • mobile messaging
  • mobile messaging profitability
  • RCS/RCS
  • sms
  • social

Search

Global Digital Content Spend Reaches Record Heights
Previous
Mobile Payments: February’s Top Stories
Next

© 2015 Good News, Inc.

Back to top