Mobile Giant Becomes First U.S. Partner of Pokémon GO

MMW has learned that Sprint and Niantic Inc., publisher and developer of Pokémon GO in partnership with The Pokémon Company International, are collaborating to create a special Pokémon GO experience in more than 10,500 Sprint, Boost Mobile and Sprint at RadioShack locations across the United...

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Op-Ed What Can Retailers Learn from Pokémon GoMMW has learned that Sprint and Niantic Inc., publisher and developer of Pokémon GO in partnership with The Pokémon Company International, are collaborating to create a special Pokémon GO experience in more than 10,500 Sprint, Boost Mobile and Sprint at RadioShack locations across the United States.

“Beginning Dec. 12, just as The Pokémon Company International and Niantic reveal details about new Pokémon coming to the game, Trainers can visit select Sprint, Boost Mobile and Sprint at RadioShack stores and engage with the hugely popular location-based game,” a provided media release explains.

For Pokémon GO players, this means:

  • Sprint, Boost Mobile and Sprint at RadioShack stores become a destination to collect in-game items, including Poké Balls and Eggs, to help them advance in the game.
  • Players will have a go-to location where they can take Pokémon into battle against other Pokémon at Sprint-sponsored Gyms.
  • Players can go to Sprint, Boost and Sprint at RadioShack locations to recharge their phones.

“This collaboration with Pokémon GO brings together two innovative, groundbreaking and creative brands that will offer Trainers greater accessibility and destinations to advance their game,” said Marcelo Claure, Sprint CEO. “Pokémon GO is one of the most popular mobile games in history, and now players will be able to visit Sprint, Boost Mobile and Sprint at RadioShack stores to collect Poké Balls, Potions, Eggs and Razz Berries to make them a top Pokémon GO Trainer. We will also provide charging stations in stores so Trainers never have to worry about losing power.”

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