Mobile First: Nielsen Signs Univision Communications to National and Local TV Digital Measurement

smartphone-431230_960_720Nielsen announced Monday that Univision Communications Inc. has signed an agreement for Nielsen’s National and Local Digital in TV Ratings services.

What does that mean? Univision and UniMás Networks as well as local affiliate stations will receive audience estimates of linear television content viewing on mobile and computer devices.

The audience contributions from the digital devices will be included in the TV ratings.

Digital in TV Ratings measurement is a component of Nielsen’s Total Audience, an initiative that provides comparable metrics across all linear and digital platforms. Additionally, Total Audience allows broadcasters to monetize their digital audiences over-the-air or online by adding the viewing from computer and mobile devices into the current program telecast-level data.

“With this agreement, Univision Network and UniMás are the first Spanish-language broadcast networks to include Nielsen’s digital audience measurement in their TV ratings,” Nielsen says. “Among all TV broadcasters, regardless of language, Univision Network and UniMás are the second and third networks to deploy Nielsen’s national and local TV digital measurement. This addition expands the existing suite of Nielsen national and local data services which provide Univision Network, UniMás and local affiliates with an in-depth look at the habits, trends and characteristics of their viewers.”