Mobile Doesn’t Need NFC to Impact Restaurants

Despite the fact that NFC technology and mobile wallets haven’t yet revolutionized the retail and restaurant checkout experience as quickly as anticipated, the mobile credit card reader industry has largely exceeded expectations and continues to impress industry watchers and analysts. Earlier this spring, Symphony EYC published the results of a new survey indicating that Americans …   Read More

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Mobile Doesn't Need NFC to Impact RestaurantsDespite the fact that NFC technology and mobile wallets haven’t yet revolutionized the retail and restaurant checkout experience as quickly as anticipated, the mobile credit card reader industry has largely exceeded expectations and continues to impress industry watchers and analysts.

Earlier this spring, Symphony EYC published the results of a new survey indicating that Americans and Europeans are ready to embrace mobile interactions as a commonplace component of their food and grocery shopping experience.

When it comes to restaurant dining experiences (including take-out food orders), consumers want more mobile payment and service options. 69 percent of consumers already order food online using a mobile device today, according to a new study by the IAB and Viggle. The study found that people use their mobile devices to find restaurant locations, check out menus, and see other users’ reviews.
In addition to the security and convenience that table-side mobile payment options bestow to restaurant patrons, consumers are showing a strong proclivity for services like the mobile tip calculator, a popular attribute of PayAnywhere‘s mobile payments solution.

“Within the next decade, smart-device swiping will have gained mainstream acceptance as a method of payment and could largely replace cash and credit cards for most online and in-store purchases by smartphone and tablet owners,” reports the Pew Internet and American Life Project.

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