Mobile Data Shows Where We Partied The Hardiest on New Year’s Eve

Asleep beneath the sheets by 10:00 pm.

Let’s face it, if that personal revelation from this past New Year’s Eve was the headline, you may not have clicked on the article. Fortunately, we have something much more interesting to share with you regarding what the masses were doing when 2012 turned into 2013.

On Thursday, Sense Networks – the leader in mobile location and behavioral targeting data – announced which cities stayed up the latest, and which cities went to bed the earliest on New Year’s Eve.

It’s amazing just how much we can learn based on mobile location data, isn’t it?

Surprisingly, New York – the city that supposedly never sleeps – was only at number five for staying up the latest.

So… did your neck of the woods make the list? Check out the infographic below to find out.