Mobile Coupons Fueling Mobile Commerce

Mobile coupons and mobile commerce have an inextricable future together. That much is clear in a new report from BI Intelligence.

At the close of 2010, mobile commerce represented a scant 3% of all eCommerce. But by the end of 2011, that number had spiked to 11%, representing an estimated $18.6 billion in consumer spending.

2013 is on pace to see those numbers climb again – and significantly.

Fueling the growth of mobile commerce has been the prevalence and popularity of mobile coupons.

The number of U.S. smartphone users using mobile coupons has increased dramatically – from 7.4 million in 2010 to 29.5 million last year. By 2014, that number is expected to surge to 47.1 million.

“Mobile coupons,” today’s report reads, “are being used across the gamut in retail: 41% of mobile coupons users said they had redeemed coupons at the grocery store, 41% said they redeemed coupons at department stores, and 39% at clothing stores.”

And that’s “barely scratching the surface” of the mobile coupon distribution and redemption we’re poised to see in 2013 and beyond.

To access BI Intelligence’s full report on Mobile Commerce, you can sign up for a free trial subscription here.