Mobile coupons are becoming big business, as one German marketing company can prove.
Kuffer Marketing GmbH recently announced that its iPhone mobile coupon app, dubbed “Gutscheinbuk” or “Voucher Book, was downloaded 50,000 times in the first three days after launch — or an average of once every 15 sec. In no time at all, the app rose to become one of the Top 5 apps for Germany in the Apple App Store.
To be fair, “Voucher Book” was already a wildly popular coupon-based Website in Germany that offered a simplistic approach to offering money-off coupons, but its mobile success is still worth mention. The site had been around for the past four years and currently boasts over 7,500 active coupons that are now available via its iPhone app.
The simplistic nature of the app both from a retailer’s point-of-view and the end-user is what’s helped catapult the app to the top. A retailer that uses Voucher Book can manage its own coupons using a variety of metrics –- selecting distinct offers to be sent at different times of day, or in different cities for example. As a user, you can simply open the app and select what kind of voucher you’re interested in and Voucher Book delivers anything that’s useable within a short distance of them.
Overall, the app’s success is a boon to mobile coupons in general, which are just now starting to catch on in a big way. Whether it’s a traditional method like Voucher Book or the “Groupon” model, mobile coupons are here to stay.
