Adobe recently conducted a Mobile Benchmark Report to analyze the current state of all things mobile. The data from the report was gathered from over 10,000 websites and mobile apps and includes data from billions of internet visits to retail travel and other websites.
On top of the general data gathered, Adobe also conducted a survey with more than 3,000 online consumers from the US, Canada, France, Germany, and the UK.
The report is being used to identify trends, predict upcoming changes in the online and mobile world, and to aid in improving the approach to mobile.
Some key takeaways are:
- Safari is still the preferred mobile web browser
- 93% of mobile users utilize Wi-Fi, mainly to avoid the expense of using their mobile providers bandwidth
- Bounce rates on mobile devices are still high, presumably because there are a fair amount of accidental clicks
This information is essential for IT developers, app developers, and business owners working on their online and mobile marketing campaigns.
To read the article in full, please visit Financial Post.