ABI Research published a report recently on the state of mobile commerce in the US, estimating the market will reach $4.9 billion as we close 2010.
More specifically, purchases attributed to mobile shopping will account for roughly $3.4 billion this year, while travel-related mobile purchases alone should account for another $1.5 billion. As usual, the report attributes most of the growth to the surge in smartphone use.
What’s interesting is the breakdown of what consumers are buying via mobile devices. Travel-related products and services take the top spot (31%), followed by computers and electronics (20%), apparel (13%), books/music/DVDs (9%), office supplies (7%), housewares/home furnishings (6%) and entertainment tickets (3%). All other products and services account for 12% of the mobile shopping spending.
Mobile commerce in the US has some major catching up to do, as ABI reports the mobile channel accounts for over 17 percent of all eCommerce sales in Japan. On a global scale, ABI believes mobile shopping will account for over $163 billion in sales, or 12% of all eCommerce sales.
