Mobile Commerce In The US To Reach $4.9 Billion This Year, Up From Just $363M In 2008

ABI Research published a report recently on the state of mobile commerce in the US, estimating the market will reach $4.9 billion as we close 2010. More specifically, purchases attributed to mobile shopping will account for roughly $3.4 billion this year, while travel-related mobile purchases alone should account for another $1.5 billion.  As usual, the …   Read More

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ABI Research published a report recently on the state of mobile commerce in the US, estimating the market will reach $4.9 billion as we close 2010.

More specifically, purchases attributed to mobile shopping will account for roughly $3.4 billion this year, while travel-related mobile purchases alone should account for another $1.5 billion.  As usual, the report attributes most of the growth to the surge in smartphone use.

What’s interesting is the breakdown of what consumers are buying via mobile devices.  Travel-related products and services take the top spot (31%), followed by computers and electronics (20%), apparel (13%), books/music/DVDs (9%), office supplies (7%), housewares/home furnishings (6%) and entertainment tickets (3%). All other products and services account for 12% of the mobile shopping spending.

Mobile commerce in the US has some major catching up to do, as ABI reports the mobile channel accounts for over 17 percent of all eCommerce sales in Japan.  On a global scale, ABI believes mobile shopping will account for over $163 billion in sales, or 12% of all eCommerce sales.

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5 comments

  1. Le mobile commerce au USA estimé à 4,9 Milliards en 2010 | leblog.mobi Reply

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  2. David Eads Reply

    As these statistics show, consumers are looking to their mobile devices to be able to do everything from comparing products and reading customer reviews, to searching for discounts and making purchases. In order to maximize your company’s revenue and reach this growing market share, a solid mobile strategy needs to be in your plans for 2011 and beyond. That being said, it’s important to do more than create a mobile WAP wrapper, or rush to put out an incomplete offering. I work for Kony Solutions, and we advise our clients on several necessary steps to help ensure their offering’s success – such as implementing a long-term strategy, making your offering available across all devices and platforms, and differentiating your offering from competitors. With the increasingly crowded mobile space, it’s vital that your company research and plan its strategy in order to deliver increased brand awareness and ROI.

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